Research Methods

As part of Primary research, i will interview a professional model who is aged between 16-18 because our volunteer models will be of that age group. The model we have in mind is Hannie Syeda. I will also research on the internet to find out information about different cultures to display under each photograph. I will also do research to find out different types of fashion of different cultures which falls under secondary research. I will also interview a photographer about skills, training which is primary research.

Exploring Ideas

Exploring Ideas

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Project Proposal

Learner Name: Shapla Arjan
Learner number:

Centre Name: Central Foundation Girls' School
Centre Number: 10508
Teacher assessor: Luke Williams
Unit: Higher Project

Proposed Project Title: Diversity Fashion in London Title (in the form of question or design brief): How diverse is London's fashion industry?

Objectives: I want to learn how to take photographs effectively and professionally. I want to explore all the possible ways that diversity can be presented through fashion. I then would like to hold an exhibition to present my photographs and show the audience. From the exhibition, I can find out if people have recognized the purpose of the photographs.

Responsibilities: I am responsible for group work and both me and my partner have different roles and responsibilities so that our project can run fairly. My responsibility is to:

* design the storyboard and costume design.

* plan the action e.g. production schedule, call sheet etc.

* plan and run the audition and make the posters for the audition.

* promote the exhibition event by creating an invitation event planner on a known social network website that is common for most of our target audience which is Facebook.

* photographer

* make-up artist

Reasons for choosing the project: Personal interest. The main reason for choosing this project is because I've always enjoyed designing costumes and make-up. I have always done it in my spare time but not professionally and showcased my work. However this project allows me to use volunteer models and showcase what i have done. It also helps me develop my photography, artistic and promotional skills. It also enables me to learn about various different cultures as I would have to research on different cultures and their fashion.

Health & Safety

During the auditions, the room where the audition will be held the room might have props lying around so one of the health and safety issues would be to ensure that the place is tidy to avoid injuries. When we go out in the street to take the photographs, we have to be careful whilst taking the photographs in case of road accidents. We have to also get permission from the people participating and taking the photographs and their parents as they would be under 16.

History of Photography

Photography was derived from the Greek words photos, which means light, and graphein, which means to draw. Photography is a method of recording images by the action of light, or related radiation, on a sensitive material.

In 1826, the French inventor, Joseph Nicéphore Niépce, created the Permanent Image using the camera obscura. The image was of the countryside at his Le Gras estate in France, which was burnt onto a chemical coated pewter plate. Niépce named his technique ‘heliography’ meaning ‘sun drawing’. The image is still visible on the plate today but the black and white exposure takes eight hours and fades significantly.

In early 1839, French painter and chemist Louis-Jacques-Mandé Daguerre took the first photo of a person. The long exposure time meant that moving objects like pedestrians and carriages didn’t appear in the photo but an indentified man who stops for a shoeshine remains as the first ever person to be photographed.

In 1847, early photography pioneer Thomas Easterly captured the first photograph of lightning.

In 1847, during the Mexican-American War, Charles J. Betts offered to photograph the ‘dead and wounded’. The first official war photos are of the Crimean War from 1855 to 1856.

Felix Tournachon, better known by the name Nadar, combined his interests— aeronautics, journalism, and photography— and became the first to capture an aerial photograph in a tethered balloon over Paris in 1858. This was the first Bird’s-eye view photograph.

In 1861, Scottish physicist James Clerk Maxwell took the first colour photograph. He did this by overlaying three black and white images each passed through three filters-red, green and blue-onto a single screen.

Journal Entries

Week One
Decide on project and make objectives
I paired up with Moushomi Hanif and we discussed our ideas for a project. I wanted to do a fashion show and Moushomi wanted to do photography so we combined both of our ideas together. Our objective was to show diversity in London by dressing each model in clothing from different cultures and photographing them in different locations in London.

Week Two
Plan the project
First of all, my partner and I need to research on different cultures and clothing from that culture. We decided on doing Chinese, Indian, French, Arabian and African. We also need to observe different make-up styles that match each culture. Our next step is to find models. To do this, we would make posters so people can volunteer and then they can audition and tell us a little about why they are interested in being involved in our project and also see how much they understand about culture. After we find our volunteer models, we will need to select different venues in London where we could take the photographs but we have to choose venues that represent London. After we get the pictures, we will organize an exhibition to exhibit the photographs and get feedback. For people to attend the exhibition, we will need to promote it using posters and tickets and other promotion techniques. This is our plan so far for our project but we are still developing ideas as we go along.

Week Three
Strength and weaknesses
Both my partner and I have good organizing skills and this will be helpful because we will be organized which means we would meet project deadlines and it will be successful. My partner understands how a camera works and this will be an advantage because we can start photographing straight away rather than getting someone to teach us first. It saves us a lot more time. Also we're both quite good at our make-up skills as well as choosing costumes.

Week Four
Equipment and budget

My Proposal for Project

For the Higher Project, I want to arrange a fashion photography exhibition where my partner and I would have to display photographs we have taken. The photographs would be of volunteers modeling different cultural outfits to present fashion diversity. The photographs would also have to show sights of London as we would like to show the different cultures that we have here in London. In order to select who will model the selected outfits, we would need to hold an audition which would mean producing posters to make the audience aware of the audition and to sign up for it and then judge modeling skills. Moving forward we will arrange a date for all our volunteer models, dress them up and take them to different locations in London where we will take the photographs. My project falls under two categories, Artefact and Record. I intend to make-up the models and dress them up as well as photograph them in different locations. When all the photographs have been taken and are ready to be exhibited, we will need to think of different promotional methods to advertise our exhibition. Depending on our target audience, we have to think of appropriate promoting methods. Our initial ideas for promoting the exhibition is posters, tickets and little cards with some other photograph on it to give the audience a taster as our audience are students from different year groups who are interested in fashion. At the end of our exhibition, we will hand out evaluation forms to get feedback from our audience and what they have learnt from our exhibition.