Journal Entries

Week One
Decide on project and make objectives
I paired up with Moushomi Hanif and we discussed our ideas for a project. I wanted to do a fashion show and Moushomi wanted to do photography so we combined both of our ideas together. Our objective was to show diversity in London by dressing each model in clothing from different cultures and photographing them in different locations in London.

Week Two
Plan the project
First of all, my partner and I need to research on different cultures and clothing from that culture. We decided on doing Chinese, Indian, French, Arabian and African. We also need to observe different make-up styles that match each culture. Our next step is to find models. To do this, we would make posters so people can volunteer and then they can audition and tell us a little about why they are interested in being involved in our project and also see how much they understand about culture. After we find our volunteer models, we will need to select different venues in London where we could take the photographs but we have to choose venues that represent London. After we get the pictures, we will organize an exhibition to exhibit the photographs and get feedback. For people to attend the exhibition, we will need to promote it using posters and tickets and other promotion techniques. This is our plan so far for our project but we are still developing ideas as we go along.

Week Three
Strength and weaknesses
Both my partner and I have good organizing skills and this will be helpful because we will be organized which means we would meet project deadlines and it will be successful. My partner understands how a camera works and this will be an advantage because we can start photographing straight away rather than getting someone to teach us first. It saves us a lot more time. Also we're both quite good at our make-up skills as well as choosing costumes.

Week Four
Equipment and budget

My Proposal for Project

For the Higher Project, I want to arrange a fashion photography exhibition where my partner and I would have to display photographs we have taken. The photographs would be of volunteers modeling different cultural outfits to present fashion diversity. The photographs would also have to show sights of London as we would like to show the different cultures that we have here in London. In order to select who will model the selected outfits, we would need to hold an audition which would mean producing posters to make the audience aware of the audition and to sign up for it and then judge modeling skills. Moving forward we will arrange a date for all our volunteer models, dress them up and take them to different locations in London where we will take the photographs. My project falls under two categories, Artefact and Record. I intend to make-up the models and dress them up as well as photograph them in different locations. When all the photographs have been taken and are ready to be exhibited, we will need to think of different promotional methods to advertise our exhibition. Depending on our target audience, we have to think of appropriate promoting methods. Our initial ideas for promoting the exhibition is posters, tickets and little cards with some other photograph on it to give the audience a taster as our audience are students from different year groups who are interested in fashion. At the end of our exhibition, we will hand out evaluation forms to get feedback from our audience and what they have learnt from our exhibition.